It is extremely motivating to make your first sale. I was absolutely beaming and screamed loud from excitement as I was driving home from work after selling my first house at the age of 20. I could not imagine a better “high” than that.

Was I excellent at what I was doing? Would an expert or a client with high expectations deem my ways and methods as exemplary? Definitely not. I was still new to the game and not yet at a point to refine my approach.

Which is totally acceptable, unless you have been putting yourself out there for quite some time, after serving several customers.

If that’s you, please stop thinking that you have achieved your sales potential and should divert your focus to other areas of your business.

Do not neglect the importance of fine-tuning your communication and persuasion skills. Learning the basics got you where you are today, but it won’t support you in achieving the next level of success you are after.

To do that, you need to consistently evaluate where you can excel EVEN MORE.

That means setting higher selling standards. 

It means to review your clients’ journey from the time they are first exposed to you, to years after enjoying the benefits of your product and service. Where can you fine-tune your deliverables? What skills would you need to acquire and improve upon to achieve a new standard of customer experience?

Once you have identified the areas that are in need of improvement, compare them to see which one would bring you the most ROI (return on investment) then prioritize that task.

Being the best means to keep evolving, learning, and growing. High-achievers do not stop at a mountain top but keep seeking out new ways of elevating their standards.